Adidas and Spotify have been working together for a while now, but the former’s latest thing is the most interesting yet. It’s an iPhone app called Adidas Go: “The new running app that matches music from Spotify to your pace”. How? By analysing the user’s step count, then serving up music based on their tastes. Plus there’s a discovery angle: 

“Adidas Go goes beyond matching music from your existing Spotify favourites and playlists. The more your run, the more it will learn about your music taste. And if you want, Adidas Go can start serving up new songs based on your preferences,” explains its App Store listing. The app can also save songs to Spotify for later listening after a run. It’s a free app, although a Spotify Premium subscription is required. Users without that can access their local music library though. Adidas Go, built on Spotify’s API, is the latest in a succession of music/running apps, with Ministry of Sound and NOW having also tested the category in the past.

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