Mobile games firm Glu Mobile has been making stacks of money with its Kim Kardashian: Hollywood game, and announced a few months ago that it was working on a similar title for Katy Perry. Now it’s adding another musician to its licensed stable: Britney Spears. It’s signed a five-year deal with Spears with an optional three-year extension for a mobile game “featuring the voice, likeness and creative influence of Ms. Spears” and allowing fans to “interact with Britney and experience the glitz and glamour of the entertainment business”.
We’ll take a wild guess that they’re leaving out the less glamorous moments of Spears’ career to date, presumably skipping straight from Pop Stardom to Vegas Stardom. Britney’s game won’t launch until the first half of 2016 though. Glu’s Kim Kardashian game has certainly been lucrative: between its release in June 2014 and the end of that year it generated $74.3m of revenues, and added another $21.3m in the first quarter of 2015. Glu has an even bigger war-chest to sign up more stars though: yesterday, Chinese internet giant Tencent bought $126m of shares in the company.