Kickstarter-funded Gramofon was launched last year by technology firm Fon as a way to easily stream Spotify through an existing hi-fi, and as an alternative to buying a new connected system from someone like Sonos. On year on, and the device is spreading its wings to other streaming services.
Not through Sonos-style direct partnerships, but rather through a software update that includes Qualcomm’s AllPlay technology, enabling any service to build the equivalent of Spotify Connect. Napster, Rhapsody, TuneIn and Aupeo are among the services supported from now, but Gramofon says that Tidal, SoundCloud and iHeartRadio will follow in the coming months, with the device dropping in price from €79 to €69 alongside the update. “None of these guys have their own version of Spotify Connect. Qualcomm solves that problem, and that’s why it’s so attractive to these services,” said Stephen O’Reilly, Gramofon’s global head of sales and marketing.