Tidal is expanding, adding eight new countries yesterday. While some are very small – Monaco, Lichtenstein and Andorra, take a bow – others like New Zealand, Israel, Iceland, Thailand and Malaysia may have more of an impact on the company’s growth prospects. Tidal is now available in 43 countries, up from its two launch markets of the US and UK in October 2014.
Meanwhile, the company also formally announced its Tidal Discovery feature for emerging artists – one of the features it hopes will stem criticism of the service as a rich musicians’ club. “Designed to give undiscovered artists that break,” as the blurb puts it. “With the service, Tidal aims to get unsigned bands and artists out to a broader audience. The highest quality releases will be featured in monthly Tidal playlists and be promoted along with Tidal exclusives.” There’ll also be concerts across the US featuring Discover artists, with Phonofile and Record Union the first distribution partners helping unsigned artists upload their songs.