In theory, Taylor Swift was the top musician on YouTube last month, with her 355.5m video views making her the third most popular channel on Google’s video service in March.
Actually, though, Taylor wasn’t as popular as another channel that’s aimed at an even younger fanbase than the Swifties: Little Baby Bum. Based in the UK, the nursery rhymes channel recorded 385m views in March, making it the second biggest channel on YouTube.
This is all according to the latest chart from video analytics firm OpenSlate and online video industry site Tubefilter, which lays down the 100 biggest YouTube channels once a month.
Swift was the only musician NOT singing Wheels On The Bus to make the top 10 of March’s chart, with Maroon 5 in 13th place with 238.4m views that month. Indian music channel T-Series (15th with 226.7m views) and Dutch dance label Spinnin’ Records (17th with 222.7m views) also made the top 20.
Music videos service Vevo’s roster of artist channels bagged 22 slots in the top 100, so artists are still a big presence on YouTube overall. But children’s content is very much the flavour of the month (and year) – the biggest YouTube channel of all is toy-unboxing feast Funtoys Collector, which did a startling 477.5m views in March.
Here are the top 10 music channels from the OpenSlate/Tubefilter chart, for your information:
1. Little Baby Bum (385.1m views / second place overall)
2. Taylor Swift (355.5m views / third place)
3. Maroon 5 (238.4m views / 13th place)
4. T-Series (226.7m views / 15th place)
5. Spinnin’ Records (222.7m views / 17th place)
6. Rihanna (195.4m views / 26th place)
7. Katy Perry (187.5m views / 27th place)
8. GMM Grammy (185m views / 30th place)
9. Ellie Goulding (173.2m views / 32nd place)
10. Mother Goose Club (172.7m views / 33rd place)
And here, for the benefit of Music Ally readers with fretful children of a certain age, is a 54-minute-long Wheels On The Bus compilation from Little Baby Bum that, at the time of writing, has more than 551 MILLION views: