Not digital marketing, as such: more physical marketing for Britney Spears’ new single ‘Pretty Girls’, which made its debut in a number of Uber cabs in Los Angeles. Yes, that’s a limited audience, although her label did at least paint a Britney Spears logo on the cars to ensure other drivers got a splash of the promotion too. 

And of course, the real aim was to get people riding in the customised SUVs to post their excitement on Facebook and Twitter, thus spreading word about the duet with Iggy Azalea. “Limited Britney SUVs may include surprise gifts, and 5 lucky requesters will win 2 tickets her concert in Las Vegas and a meet and greet with the icon herself,” explained Uber in a blog post encouraging fans to enter the code PRETTYGIRLS when requesting a cab between 3pm and 9pm on Sunday.

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