Pioneering rap trio De La Soul’s Kickstarter campaign for a new album ended over the weekend with a bang: they reached $600,874 from 11,169 backers. That makes the campaign the second most lucrative musician-focused Kickstarter ever behind Amanda Palmer’s $1.2m campaign in 2012 – we’re treating Neil Young’s Pono Music, which raised $6.2m in 2014, as a tech campaign.
“Thank you so much to all of you for rewarding us with your time and help!! We have not only become the second most funded music project on Kickstarter, but we have also gained a clearer insight into how you feel about us as a group and what we do,” cheered De La Soul in an update as their campaign closed. “You have helped directly play a part in giving us the much needed creative fuel by showing that we still matter to all of you.”