A paragraph from Fortune’s feature on the evolving online video market. “Thirty-six million people have watched ‘6 Fruits You’re Eating Wrong’, a recent video created by the team at BuzzFeed. In the one minute and 46 second clip, generic rock music blares as BuzzFeed employees slice up a kiwi, a mango, a pomegranate, an orange and a watermelon in quick succession. A buzzer honks when the fruit is cut incorrectly, and cheeky commentary, like ‘Crazy, right?!’ pops up as proper cutting techniques are shown.”
Ready for the kicker? “The video, which has been published on Facebook, Yahoo, AOL, and YouTube, has more than three times the viewership of the finales of Breaking Bad, Modern Family, or American Idol.” The full feature is worth a read though: it looks at what companies like BuzzFeed, Vice and Tastemade are doing to attract more brands to their online video businesses, including a genuinely-not-satirical-invention brainstorming meeting at BuzzFeed to dream up more “wrong” videos: “Snacks you’re eating wrong. Maybe you’re running wrong, or putting your pants on wrong, or eating sushi wrong. Words you’re using wrong. Ways you’re sleeping wrong… What if people are having sex wrong?”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…