Research firm ParkData has been exploring the popularity of digital music services on iOS and Android in the US, and its findings make for interesting reading – even if the top dog in its chart isn’t a surprise. Pandora’s app is used by 17.6% of American Android users on a weekly basis and 16.9% of iOS users, although second-ranked Spotify skews more Apple – 10.7% of US iOS users are weekly active Spotify users too, compared to 7.1% of Android users.
The Information, which published the data, claimed that the latter gap “reflects the reality that Apple users have more money to spend on a subscription service”. This isn’t a shock: at the time of writing, Spotify is the fifth top-grossing iPhone app on Apple’s US App Store, behind only Game of War – Fire Age, Clash of Clans, Pandora and Candy Crush Saga. SoundCloud was the third most popular service in the ParkData study with 3.3% of iOS users and 2.2% of Android users in the US, with Beats Music back in sixth place with 0.7% and 0.6% respectively.
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