We last wrote about Playground Sessions – a US music-education startup co-founded by Quincy Jones – back in 2013, when it launched as a $9.99-a-month subscription service teaching piano online (Bulletin, 20-Feb-13). Two years on, the company is trying to raise $1.5m on crowdfunding service CrowdFunder,
with individual investors invited to chip in a minimum of $10k for a stake in the company. Its pitch page includes some useful information about the company, which now has global publishing agreements with Sony/ATV, Universal and Warner/Chappell. Playground Sessions also claims to have more than 18,000 users and more than 4,000 current subscribers, operating at a “90% gross margin plus $800,000 in sales to date with profitable months”. The startup also has distribution deals with Yamaha and Guitar Center. With 39 days to go in its crowdfunding campaign, the company is already up to $810k of current reservations – with Jones himself one of the investors chipping in.
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