Taylor Swift broke Vevo’s record for most video views in a 24-hour period with her promo for ‘Bad Blood’, sailing to 20.1m views in the first day after its release. “FREAKING OUT RIGHT NOW. YOU BROKE THE VEVO WORLD RECORD. THANK YOU,” tweeted Swift, before thanking all the stars who appeared in the video. Actually, the stat is interesting for the way it shows Vevo’s growth, not just Swift’s popularity.
In September 2012, One Direction broke the record with 8.24m views of their ‘Live While We’re Young’ video, before being overtaken by Justin Bieber’s ‘Beauty And A Beat’ with 10.6m views in 24 hours a month later. Since then, the record has increased to 12.3m for 1D’s ‘Best Song Ever’, 19.3m for Miley Cyrus’ ‘Wrecking Ball’ and 19.6m for Nicki Minaj’s ‘Anaconda’ – the total that’s just been beaten by Taylor Swift. In short, this particular record has more than doubled in three years, in terms of views.