You may have noticed your social feeds being plastered with photos and videos of creepy dancing avatars last month, courtesy of Chinese app MyIdol. It was a bona-fide craze, albeit with all the hallmarks of being an extremely short-lived one – anyone remember Bitstrips?
Thought not – but while it lasts, one musician has latched on to MyIdol’s marketing potential. Laura Burhenn, who records as The Mynabird, has used MyIdol to create a lyric video for her new single ‘Semantics’, complete with Chinese subtitles – the app was infamously not available in English at the peak of its popularity in the west. “It was pretty incredible how much the Chinese subtitles lined up with the actual song lyrics! Love songs definitely have a universal language, no matter how they’re sliced and diced,” explained Burhenn.