You probably know this, if you were enjoying the Twitter back-channel to the Eurovision Song Contest last weekend. But now Twitter has provided some stats for the competition’s social popularity. “There were 2.3 billion impressions of Tweets about #Eurovision on Twitter (logged-in and logged-out) and syndicated across the web,” explained Dan Biddle, head of broadcast partnerships at Twitter UK, in a blog post.
Twitter had been boosting the online excitement by launching a series of “hashflags” to display when people tweeted a participating country’s abbreviation, while the official Eurovision account was tweeting out clips using Twitter’s SnappyTV “live-clipping tool” while the show ran. There were more than 6m tweets about Eurovision during the night, and while winner Sweden was the most tweeted-about nation, interestingly the biggest moments on Twitter were when Georgia, Spain and Australia performed. Our main takeaway, though, is what SnappyTV can offer other musical events (and their broadcasters) in the coming months.