Apple CEO Tim Cook has given his most direct speech yet criticising rivals (particularly Google) on privacy grounds. “I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” Cook told the EPIC Champions of Freedom event in Washington. “They’re gobbling up everything they can learn about you and trying to monetise it. We think that’s wrong. And it’s not the kind of company that Apple wants to be… We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose.” Bear in mind Google has just launched its new Google Photos service, for that last point. Cook also criticised governments that want to insert “backdoors” in encrypted services on the grounds of fighting terrorism. “If you put a key under the mat for the cops, a burglar can find it, too,” said Cook.

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