Lead: Snapchat, now with 100m daily active users and a lucrative IPO on the horizon, is far more than a social media gimmick. Plus it is heavily skewed towards younger users, a demographic the music industry is finding increasingly difficult to reach. We look at how it works as a platform and where the most interesting […]
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EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

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