The Guardian has an intriguing piece looking at the impact that Spotify and now Apple Music/Beats 1 is having on popular radio, particularly Radio 1 but also commercial stations. It opens on Zane Lowe defecting to Apple earlier this year and then looks at how Radio 1 is having to shed listeners to bring its average listening age down, but doing so at a time when young consumers do not have radio as part of their habitual media diet like their parents did. “We’re being asked to replace them with a generation who have tablets and phones and distractions, in a very crowded media landscape,” says Ben Cooper, Radio 1’s controller. “It’s definitely harder to get younger audiences to listen to a radio set for a long period of time.” YouTube metrics are part of that, as well as part of the station’s huge content push, but this is somewhat “invisible” in the UK as Rajar is still only measuring standard radio listening. The feature then looks at how Spotify is moving into original programming and what this will mean for traditional radio. It also ponders what playlisting will mean for radio and if this is a better way to break acts.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…