We are not into Fantastic Voyage/Honey, I Shrunk The Kids territory just yet but Oculus has shown off its new – and smaller! – virtual reality headset. It is not expected to go on sale until next year but along with the reduced size it will also have built-in headphones that offer 360-degree sound. Last July, Facebook bought Oculus for $2bn so it has got a ‘reasonable’ amount of backing and financial support to develop its products. Music Ally has been gently enthusiastic about VR and its potential for music marketing for some time, with the likes of Kasabian, Björk, The Who and Paul McCartney being among the artists to experiment with it.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…