Oh, we prefer Loren Kramar’s early stuff, before he shot to fame by being used as an example in an Apple keynote… Oh, wait, there was NO earlier stuff than that: the singer/songwriter hadn’t actually released any music when he was demonstrated by Eddy Cue as a way to discover new music through Apple Music’s new Connect feature. Now he has, though: Kramar’s debut single ‘My Life’ is now available on the iTunes Store – although perhaps unsurprisingly, he’s nowhere to be found on Spotify at the time of writing. How he came to be featured in Apple’s keynote sounds like quite the story though: Kramar’s Twitter account only went live that night, while he appears to be signed to a label fronted by A&R Joe Weinberger, who used to work at Interscope with Apple Music’s Jimmy Iovine. Connections…

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