Linkin Park are the latest band to talk publicly about their move into tech investment, via their own venture capital firm Machine Shop Ventures. It launched at the start of this year according to Mashable, and has already invested in hotly-tipped startups Lyft, Shyp and Robinhood. “We are trying to make sure that we do our due diligence and we understand the landscape to the best of our ability,” said Linkin Park’s Mike Shinoda in an interview. “We just want to deepen our connection with the tech community. I feel like I have a closer kinship at a tech conference to the people I’m speaking with and hanging with than a music conference.” Not that this is a new thing for him: the piece reveals that Shinoda a.) bought Apple stock in 2001 and b.) backed Spotify and Sonos among other music startups back in the day. That’s not the focus now though: “I don’t want to say we won’t invest in anything music related, but I’d say a music-related investment has to clear a pretty high bar for me personally,” said Shinoda.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…