Recommendations aren’t just for new music: encouraging listeners  to dig back into the deeper catalogue of a streaming service is going to be an increasingly-important facet of these companies. Spotify’s latest feature is interesting in that regard: it’s called Rewind, and it launched over the weekend. It’s a web-app that gets people to log in to their Spotify accounts, then choose three artists from a list of those they’ve been recently listening to. The site then automatically creates playlists based on that selection from the 00’s, 90’s, 80’s, 70’s and 60’s, which can then be opened within Spotify. So, in our case, picking Leftfield, Shamir and Laura Marling yielded a 90’s playlist with Erykah Badu, Guided By Voices, George Clinton, Teenage Fanclub, Bounty Killer and Shaggy (!); while the 70’s playlist featured David Bowie, Kraftwerk, Donna Summer, Todd Rundgren and Tim Buckley among others. Fun, although we wonder if this will graduate to a button within Spotify itself, rather than a separate web-app.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *