Analysis

Vessel’s mission to ‘expose the music industry to windowing’


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Online video service Vessel is keen to work more closely with music labels and artists, expanding its focus beyond simply offering their music videos to fans a few days ahead of YouTube.

"Every musician has a passionate following, and it's going to be up to those entrepreneurs – and they are entrepreneurs, not just musicians – to think 'what can I do for my passionate following?'," Vessel's chief executive Jason Kilar told Music Ally.

"Clearly going on tour and playing is one thing, and clearly releasing music videos is another, but the world is open to them in terms of what they are able to do, and to translate those fans' passion for their craft into other kinds of videos."

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Stuart Dredge

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