Amid all the speculation about how much (or how little) YouTube stars can make from ad revenues, we sometimes forget that for those of a musical inclination there’s a complementary source of income: live dates. The duo behind musical-comedy channel Epic Rap Battles of History are the latest to try it out, scheduling a US and European tour for later in the year. They’re starting relatively small – the London date is at the Highbury Garage, as a reference point for Brits, while New York’s gig is at Webster Hall. They’ll be hoping that their 12 million YouTube subscribers will transfer into sellouts. What’s more, concerts can filter back into video-on-demand revenues for YouTubers. Witness a cappella group Pentatonix, who are releasing a live documentary called On My Way Home based on their last tour. It’s being sold through YouTube rival Vimeo’s on demand service for $14.99 on pre-order – part of a flurry of music docs for the company including films based on Nirvana, The Police and Wilco.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…