Mobile industry analyst Benedict Evans has been looking at the latest stats published by Google and Apple about their respective app stores: Google’s latest stat of $7bn of developer payouts and 50bn app downloads in the last year, and Apple’s of $10bn payouts and 25bn downloads in the last year.
“It looks as through Play is growing faster than iOS and might overtake it this year,” wrote Evans. “Since Google Android has close to double the number of users, this implies that the average user is spending perhaps half as much as the average iOS user – a change from 1/4 a year ago but still a big gap.” (note, if that looks wrong, it’s because Evans estimates that Google Play’s current run-rate is nearing $10bn a year, rather than the $7bn figure given earlier in 2015). “Incidentally, these numbers show annualized consumer spending on apps of around $25bn, and 75bn apps downloaded in the last 12 months,” he added.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…