British music-industry lobbying body UK Music has published a new report that aims to show how important live music is to the UK economy. It claims that 9.5m “music tourists” travelled to music events in the UK in 2014, up 34% from 2011, and that they “helped generate £3.1 billion pounds in direct and indirect spend”. Note, these aren’t all tourists from elsewhere in the world: in fact, 546k of them came from overseas, with the rest being domestic tourists.
“This increase in music tourism provides a huge boost to employment throughout the country, with 38,238 full time jobs in 2014 sustained by music tourism in the UK,” claims UK Music, which added that the average spend by an overseas music tourist in the UK is £751. We’ve been caught by those noodle-bars at festivals too… “More international music tourists are coming to the UK and more Brits are travelling further afield to gigs,” noted chairman Andy Heath. “The average spend by international music tourists has increased by 13% during this period, while the total exports have grown by less than 2%. If we want an export-led recovery, we need music tourists to keep coming to the UK.”