Whoever filmed Snapchat CEO Evan Spiegel for his latest video could have done with focusing – it’s a bit fuzzy. Interesting, though: it’s an attempt by Spiegel to explain ‘what is Snapchat?’ for people who still don’t get his company (i.e. parents). “Snapchat really has to do with the way photographs have changed. Historically photos have always been used to save really important memories: major life moments,” he said.

“But today… pictures are being used for talking. So when you see your children taking a zillion photos of things that you would never take a picture of, it’s cos they’re using photographs to talk… And that’s why people are taking and sending so many pictures on Snapchat every day.” Actually a pretty good explanation of the cultural shift. There was more. Spiegel talks about the change from “accumulation” of photos online for friends to see and comment on to: “Now the mobile phone has really empowered this idea of instant expression, which is really showing someone where you are and how you’re feeling in the moment… Instant expression says my identity is who I am right now. It says I’m the result of everything I’ve ever done, but I’m not really the accumulation of all that stuff.”

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