Twitter is working on something big called Project Lightning, which is due to make its debut within the social network’s mobile apps later this year. BuzzFeed got the first details: “Project Lightning will bring event-based curated content to the Twitter platform, complete with immersive and instant-load photos and videos and the ability to embed those experiences across the Web — and even in other apps”.
The idea being that Twitter’s editorial team will be plucking out content relating to current events – from music festivals and sports finals to breaking news – and serving them up within a dedicated section of its app that people can swipe through to browse. Twitter users will also be able to follow specific events to have these tweets and media appear in their regular timeline. Twitter’s Katie Jacobs Stanton describes it as “this beautiful vessel for us to surface great content and make it more delightful”. The obvious comparison is to Snapchat’s Live Stories feature, which attracted 40m views for a collection of photos and videos from the Coachella music festival – and possibly up to $800k in revenues from ads around it (Bulletin, 18-Jun-15).