Dance site Beatport launched an early version of its streaming service earlier this year, but now it’s stepping up its activity – with SoundCloud squarely in its sights. Yesterday, Beatport launched an embeddable player, enabling any track on its service to be embedded elsewhere on the web – including blogs, but also Twitter.

“Our embeddable streaming music player not only helps artists promote their music by making it available wherever their fans live online, but we are also taking the necessary steps to pay rightsholders for each listen so artists get paid,” said executive creative director Clark Warner in a statement. The latter is the big challenge to SoundCloud, which counts DJs and dance artists among its keenest users, but which remains in the early stages of monetising their streams through ads and sharing the revenues. More details are needed on how much Beatport will pay, and what the business model to support these payments will be.

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