Some things we hold to be self-evident – and Giorgio Moroder being a genius is one of them. (Apart from that cameo on the last Daft Punk album. That was ghastly. But we can ignore that.) To promote his new album, Sony Music has created a website that lets you “Moroderise” yourself.
Pick a foreground, upload a photo of yourself, wiggle it around a bit (careful!) and – pow! – there’s a picture of you wearing oversized shades and a moustache. That’s it. Oh, his new single (with Sia) plays in the background and you can click through to buy the album. Still. You can get to “look” like Giorgio Moroder (a bit) and imagine you are producing records by Donna Summer or Sparks. Amazing.