We reported last week on Shazam’s latest music initiative: signing up the likes of Pitbull, Calvin Harris and One Direction to maintain official profiles within its app, with fans able to follow them. Now executive chairman Andrew Fisher has been talking about the aims of the move. “For us as a company it’s beneficial because we’ll be able to increase the number of users, the number of page views, and therefore the amount of advertising inventory we can monetise,” he told Business Insider.

As part of that, people who’ve tagged music by each artist will automatically follow them within Shazam, which according to BI means the likes of Harris and Avicii will be off to a running start with more than 40m followers each. Fisher adds that fans will get something different from Shazam than following the artists on other social networks. “This is the music that artists are actually Shazaming because it inspires their work. That’s very different from the type of social content you might get from a Twitter or Facebook or Instagram…”

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