We sense the latest research from Miner & Co. won’t come as a surprise to many parents: it claims children are less interested in traditional TV than they are in watching video on handheld devices. In fact, its survey of US parents found 57% saying their children prefer handheld video than TV,
while 41% said their children would choose tablet time over dessert – when something is beating sweet snacks, you know there’s a cultural shift afoot. “I know it’s like, ‘Whoa, why would you do the iPad!’ But because it’s like, one cookie? I probably can always get another cookie,” explained one child filmed for the research. What does this mean for the future of TV (and, indeed, music consumption) as these children grow up? Miner & Co. boss Robert Miner admits it’s unclear: “It’s like a cartographer writing ‘here be dragons’ on the uncharted part of the Medieval map…”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…