In the week leading up to the launch of Apple Music, if we’d had a pound for every rival that used a variant on the phrase “a rising tide lifts all boats”, we’d probably be able to buy a mid-tier streaming service ourselves. But is it true? Well, Spotify’s boat seems to be bobbing along nicely in the US at least. Bloomberg notes that Spotify’s iOS app spent five consecutive days as the ninth most-downloaded app in Apple’s App Store in the US,
following a smaller but similar spike after Tidal’s relaunch earlier in the year. Bloomberg also notes that Spotify has become a top-10 App Store app in 26 countries around the world, up from 21 in April. This data shows, at least, that Spotify’s app is being downloaded. What it doesn’t show is how Apple Music is affecting conversion rates – in truth it’s too early to tell – as well as what Apple’s launch has done to usage of Spotify’s app by existing users. That said, people are still paying for it: Spotify is the sixth top-grossing iPhone app in the US App Store at the time of writing, with Pandora – another service often cited as an Apple-killee – in fifth spot.