The fact that Apple takes a 30% cut of all in-app purchases made within iOS apps has been a sore point with streaming music services for some time. That’s even more the case now: companies like Spotify charge an extra $3 for subscriptions paid through Apple’s system to preserve their margins, yet that means they are $3 more expensive than Apple Music.

Now Spotify is taking action, announcing plans to email its iOS users encouraging them to pay the streaming service directly. “In case you didn’t know, the normal Premium price is only $9.99, but Apple charges 30 percent on all payments made through iTunes. You can get the exact same Spotify for only $9.99/month, and it’s super simple.” Well, they say ‘super simple’ – switching involves shutting off the iOS subscription’s auto-renewal, waiting for the subscription to lapse, and THEN starting to pay via the Spotify website. Even so, it’s a declaration of intent, albeit one that would land Spotify in approval issues if it tried to deliver such a message within the iOS app itself.

EarPods and phone

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