Apple made its own music videos for Drake, Pharrell, M.I.A.


An interesting detail on how Apple is ensuring exclusive content for its new Apple Music service: it’s making its own music videos for key artist partners. That’s according to Pitchfork, which reports that Apple made the videos for Drake’s ‘Energy’, Pharrell Williams’ ‘Freedom’ and Eminem’s ‘Phenomenal’, as well as a video for M.I.A.’s ‘Matahdatah Scroll...

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