PricewaterhouseCoopers’ latest report includes predictions for how the recorded music market will evolve in several African countries, including Nigeria, Kenya and South Africa. In Nigeria, for example, PwC expects spending on recorded music to reach $43m this year, although digital growth isn’t making up for physical decline just yet:
it sees physical revenues falling by $3m to $14m by 2017, while digital will grow $2m to $28m in the same period. Kenya? PwC reckons people will spend $19m on recorded music this year, with a similar dynamic of $2m of physical decline by 2017 and $1m of digital growth. Both countries are some way behind continental leader South Africa, where consumer spending is expected to reach $85.3m this year, although Billboard notes that Kenya is slightly outperforming South Africa on the amount of per-capita income spent on music.
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