Snapchat’s latest update gives much more priority to its Discover section of branded videos and articles, which have now been placed right at the top of its Stories screen. Previously, users had to swipe twice to browse Discover content from its own homescreen. The change is being seen as a focused attempt by Snapchat to get more of its 100 million daily active users watching Discover content rather than just messaging friends and uploading their own snap stories.

“Since we launched, we have been experimenting and learning what content works well. We’re very excited about where we are today and making Discover accessible on our Stories page feels like a natural fit,” a spokesperson told the Wall Street Journal. What will Snapchat’s young audience make of the change, though? TheNextWeb’s headline claim that “teens (and basically everyone else) hate that Snapchat’s Discover is now front and center” is somewhat undercut by its inclusion of a mere four angry tweets, although there’s more on Twitter: “Discover is f***ing dumb… I don’t wanna discover shit… so random and unnecessary… no snapchat nobody likes discover” and so on.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *