Netflix announced its latest financial results yesterday, reporting that its subscriber total has grown to 65.6 million people, having added 3.3 million in the second quarter of 2015 alone. Netflix’s revenues for Q2 were $1.64bn, up 23% year-on-year, with its US income boosted by more subscribers switching to the service’s more-expensive $8.99-a-month subscription.
Netflix spent $1.27bn acquiring TV shows and films for its catalogue in the second quarter too, up from $813m in Q2 2014. Netflix also talked up the importance of its original content – the shows it commissions and produces itself like House of Cards and Orange Is The New Black – noting that “Nearly ninety percent of Netflix members have engaged with Netflix original content, another indicator that we are on the right path”. The company has also announced plans to launch in Japan this autumn.