US ticketing firm Ticketfly has announced an impressive Series D funding round of $50m, led by investment firm Riverwood Capital, with previous investors also expected to contribute. The company, which recently passed $1bn in cumulative gross sales through its platform, says it will invest the funding in new features for its service, as well as “the company’s move upstream into larger facilities,

its expansion globally and into adjacent verticals, and a reimagined event-going experience for fans”. The latter is most interesting: pretty much every company involved in the ticketing space is thinking hard about how to interact with fans before and after concerts, as well as within the venues – as tickets become more than just the thing you show to get in to the gig. “Technology has forever changed how we listen to music today, but we’ve only scratched the surface of how it can transform live events,” said CEO Andrew Dreskin.

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