We’ve written regularly about Indian streaming music services like Saavm and Gaana, so a new report this week by the Internet and Mobile Association of India (IAMAI) and KPMG piqued our interest. It claims that India will have more than 236 million mobile internet users by 2016, rising to 314 million in 2017.
Meanwhile, overall internet users in India – fixed-line broadband as well as mobile – are predicted to grow from 350 million in 2015 to 500 million in 2017. If the forecasts are correct, that means mobile internet users will be 63% of the total in the latter year. The IAMAI claims that a lot of this growth will come from outside India’s main cities, too. “While the urban market has not reached its saturation point, it will be non-metros and rural India that will be driving internet growth in India. And this is where mobile internet will be playing a pivotal role.” In 2014, only 6.7% of India’s 905m rural population were online, including 4.4% who were using a mobile device to access the internet.