We saw encouraging industry sales figures from Sweden earlier in the month, and now it’s Norway’s turn to deliver growth. Industry revenues rose 7% year-on-year in the first half of 2015 to NOK 305m ($37.6m), with streaming now accounting for 81% of the market, up from 77% this time last year. Streaming is growing in Norway too: revenues were up 12.7% to NOK 220m ($27.1m) in the first half of the year.
But Norway has some other quirks too: physical sales rose by 2.8% to NOK 36m ($4.4m) with vinyl now accounting for 24% of the physical market in Norway. Download sales were down 30% to NOK 21m in the first half of the year. “Continued revenue growth within streaming services is good news for the Norwegian music industry and for Norwegian music,” said IFPI Norway boss Marte Thorsby. “This shows that the market is still not saturated and we will probably see an increase in the years to come.”