A new study by the Intellectual Property Office (IPO) in the UK has shown an uptick in the number of people accessing licensed content (including music) online. It found that 62% of polled users accessed music, TV shows, films, games, software and e-books legally, up from 56% in 2013. Some 12m streamed music online while 10.5m downloaded music from authorised sites. The full IPO report is quite lengthy (60 pages) and covers the three months from 15th March to 15th May. Other key numbers to jump out of the report are that 50% of respondents say they access music online entirely for free, an increase from 25% in the same period 2013.
That is compared to 27% who only accessed music online on a paid basis and 23% whose consumption is a mixture of paid and free. It also found that, across all the entertainment types outlined above, music was the most downloaded (by 34% of respondents) while TV was the most streamed (40%). On the illegal side, the report states that 74% of respondents are 100% legal in their consumption while 15% are 100% illegal and 11% operate with a blending of the two. Unsurprisingly YouTube was the main platform for consumption of all content types (50% of respondents using it). For music services, 23% used iTunes (but that also covers apps, books and video alongside music) and 16% used Spotify (but it does not separate out free and paying users). There is more detail in the report on consumer spending levels by content type, pricing and reasons for using licensed or unlicensed services.