To promote their debut album next month, Frank Carter & The Rattlesnakes have built their own version of the Snake game (familiar to everyone who had a Nokia handset 16 years ago – big shout out to the 3310 Massive).

Amazingly it was actually coded by Frank and Dean from the band (you wouldn’t get Beyoncé or Michael Bublé doing that) and fans will compete to get the highest score and be in with the chance of winning some prizes like exclusive merchandise and vinyl. Sharing the game will also give fans access to pre-sale gig tickets and discounts at the band’s online store. That’s about it. It is fun, though. And deceptively difficult.

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