That’s fighting talk. If you are going to call other streaming services’ marketing campaigns “bland” and “generic” (as Christian Harris, the MD of Deezer UK, has done) then you better have something pretty extraordinary up your sleeve. The music service has appointed creative agency pd3 to take on its above the line (ATL) activities in the autumn, which will include not just interactive ads but also TV ads.
“For our first ever UK ATL, we’ve briefed pd3 to develop a completely bespoke campaign that will really resonate in this market,” Harris told Campaign. “We want Deezer to stand out and be different, by delivering something that you wouldn’t expect from a music service.” We will, of course, “circle back” in the autumn once these ads are up and running to see if they have, creatively speaking, left their rivals choking on their dust.