Snapchat has updated its Discover portal by adding both iHeartRadio and BuzzFeed but – seemingly in a one in, one out strategy – it is dropping Yahoo and Warner Music Group. Discover lets partners share up to 20 stories a day via the Snapchat app and it debuted six months ago with Yahoo and Warner as launch partners.
In a very “It’s not you, it’s us” gentle let down, Snapchat has said “we continue to look at different ways we can work with Yahoo and Warner Music Group […] in the future”. Snapchat permits partners to sell ads against their Discover profiles and takes a 30% cut of resulting revenues. In a separate press release, iHeartRadio said its channel on the platform will feature “custom-created music, pop culture and entertainment news content updated every day”.
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