MCN BroadbandTV and BMG have “joined forces” (e.g. done a JV deal of some description) to launch the optimistically titled Windfall to help push and break YouTube acts. Pooling their resources and expertise, BMG will handle the music publishing, rights management, promotion and distribution side of things while BroadbandTV will be in charge of online video production, premium channels and UGC content management.
BroadbandTV already operates two genre-specific MCNS – Opposition (hip-hop) and WIMSIC (EDM (they mean “pretty terrible dance music”)). BroadbandTV has been running for a decade and has 36,000 content partners across MCN “verticals” (they mean “categories”), which include games, music, lifestyle, entertainment, kids/family and news.