Peter Kafka at Re/code has published details of a survey he was sent as a Spotify user in which the company asks those on its service what they think about both Apple in general and Apple Music in particular. He works through the survey, posting screengrabs as he goes. It opens (normally enough with these things) by showing a list of music services – among them Deezer, SoundCloud, YouTube, Pandora, Rdio, SiriusXM and Grooveshark – asking respondents if they had used any of them in the past 30 days.
Because Kafka responded that he had been using Apple Music, he got quite a lot of targeted questions. He was asked how favourable he was towards Apple as a company, how he had heard about Apple Music, if he felt Apple Music “was a service run by music lovers for music lovers”, what he thought of the design of Apple Music, his views on Apple Music and exclusives, if the three-month free trial was more likely to hook him as a user compared to a one-month trial, and finally if he would cancel his Spotify subscription in favour of an Apple Music one. He asked Spotify for a comment but they declined. He concluded, “I guess the one thing I’d note is Spotify’s interest in the notion of Apple Music exclusives, which seemed like they might be a thing but may not turn out to be, after all.”
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