Live video-streaming mobile apps are currently hot – again – thanks to the likes of Periscope and Meerkat. The former is an important strategic play for Twitter, so the tech industry has been wondering how Facebook would react. Well, it’s not buying Meerkat, as some had predicted. Instead, it’s launching live-video features for its Facebook Mentions app – the one launched this time last year for public figures on the social network.

They can now broadcast live from the app, with their broadcasts appearing in the news feeds of fans following them on Facebook – don’t be surprised if the reach of these broadcasts is way beyond those of a regular status update, thanks to priority in the social network’s news feed algorithm. “You can comment on, like or share the video while watching a live broadcast. You can also see when your friends or other public figures start watching,” explained Facebook, with The Rock, Serena Williams, Martha Stewart and Michael Bublé first to try it out. Expect more musicians to give it a go in the coming weeks.

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