Earlier this year, messaging app Kik said it had 200 million registered users, and while it has resisted calls to say how many of them are active, it claims that the ones who are average 35 minutes per session in the app. Anyway, Kik has dabbled in music – for example, a marketing partnership with One Direction in 2013 that saw 1.3 million fans checking out the band’s profile.

Now it’s making a bigger move with the launch of something called Jam: “a chat-based music community built around the world’s best bands and artists”. In trial with a few hundred thousand users for now, Jam will see artists getting their own profiles hosting photos, videos, artist bios and links (via BandPage) to buy merch and tickets. Kik wants fans to get chatting to one another within these artist profiles, too. “Clearly, Kik users love music, and there’s never been a better place to share that passion with friends, old and new alike,” claimed the company in a blog post. And yes, it’s yet another profile for labels and artists to manage, but for those with a younger audience, it’s worth exploring.

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