American Express has launched a standalone mobile app for its Unstaged music initiative. Released as a free download for iOS and Android devices, the app provides streams of concerts by the likes of Arcade Fire, Coldplay and Jack White, with the promise of more live streams to come, and backstage footage.
The app also provides biographies of new artists. It’s actually the second Unstaged-branded app, as in November 2014 American Express launched a Taylor Swift Experience app offering a 360-degree video based on that star’s ‘Blank Space’ single. Back in 2011, American Express also sponsored Sting’s 25th anniversary app, which infamously cost a seven-digit sum to develop.
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