An email from the late SurveyMonkey CEO Dave Goldberg to Sony Entertainment boss Michael Lynton that has been doing the rounds of the music industry since being leaked after Sony was hacked last year, has now been reported in the mainstream tech press. Recode has filleted the email, which set out Goldberg’s ideas for how Sony Music could reinvent itself. In short, he suggested that Sony should cut back on its new releases and the employees responsible for signing and marketing new artists:
“In short, the new release business will become like an independent label,” he suggested. Goldberg also suggested Sony cut back on its local labels around the world in order to focus on English-language repertoire, and be much more flexible around licensing. “Pandora should be incentivized to build a subscription business, Spotify to enter the radio space, new entrants to have an advantage in the beginning and much more international access to digital content… If Netflix wanted to pay 200 MM per year to give all of its 40MM subs a music subscription- that should be encouraged, not scoffed at.” Music Ally chose not to report on the email when it was only being shared privately, but now it’s out in the open – and while it appears to have fallen on deaf ears, its ideas are sure to spark discussion among rivals grappling with similar issues to Sony.
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