Veteran producer T Bone Burnett famously said in 2013 that the music industry “should go up there with pitchforks and torches” – ‘there’ being Silicon Valley, due to its approach to the creative industries. In 2015, though, he’s happier about the growth of streaming music services. “Streaming is the future,” Burnett told Billboard. Now VP of A&R at Capitol Records, he added some views on payouts that you wouldn’t necessarily expect from a label exec.
“We need a new field of what I would call transaction rights, so when a (stream) takes place, a small payment goes to the actual creators, rather than into a black box and divided according to what keeps another entity running,” said Burnett. Oh, and he’s a fan of Taylor Swift’s recent comments about the streaming market. “I agree with Taylor Swift: A labourer is worthy of his wages. I do think it was interesting to watch a 25-year-old woman face down Apple. That was encouraging. Because that’s where the power lies: in the artists… The artists will build back up a culture out of the ashes of the Internet. That’s a guarantee. It won’t be the technologists.”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…